Giusto’s Vita-Grain – Profile
Established 1940
Owners
Fred and Al Giusto
Golden Crescent Health Foods was founded in 1940 by Matthew and Amelia Giusto. It was the very first health food store in California. What began as a small bakery and retail health food business eventually grew to a successful multi-faceted operation with milling, baking, packaging and warehouse facilities. They have passed the business and traditions on to their two sons, Fred and Al who have helped the company grow and have increased Giuto’s name recognition across the West United States. Using modern methods of milling and blending has enabled the Giustos to increase production without sacrificing quality.
Principles
Grains used are from the same high-quality farms year after year, so the quality of the flour is first-rate and it is also reliable.
Practices
Work with an established network of farmers who grow premium varieties of grains exclusively for Giusto’s mills. Giusto’s grains maintain nearly 100% of their nutritional value. All of Giusto’s organic flours are from their own mills and are delivered fresh (organic unbleached flours require a two-week aging and maturing period.) Milled to order, most of the grain is roller milled, stone ground or hammer milled through an air-cooled system.
Length of relationship with Oliveto
several years
Location
The bulk of the milling is done in South San Francisco. Although they do operate one mill in Utah.
Products
Flour
Secondary products: pancake mix, scone mix, baking chocolate, cocoa, spices, sea salts, oils. They also create specialized flours to suit unique customer needs.
Organizations/ Certification
Certified Organic by QAI
Distribution
Nationwide






